Hospitality Business Development

List of contents

1. Introduction to Hospitality Business Development 2. Hospitality Business Model 3. Scope of the Hospitality Industry 4. The Hospitality Environment 5. Hospitality Business Positioning 6. Developing Customer Value in Hospitality Businesses 7. Hospitality Business Plan 8. Business development Routes and Directions 9. Business Development Methods 10. New Product Development 11. Hospitality Property Renovation 12. Conclusions

About the author

Ahmed Hassanien is course leader of hospitality management, Napier Business School, Edinburgh Napier University. He has a PhD in hospitality management from Strathclyde University and an MA in teaching and learning in higher education from the University of Wolverhampton.
Crispin Dale has experience of working in the hospitality industry at both an operational and management level. He has taught hospitality management at the undergraduate and postgraduate levels for a number of years. He obtained his master's degree from Lancaster University and completed his PhD with the University of Wolverhampton.

Summary

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates.

Product details

• Authors: Crispin Dale, Dale Crispin, Ahmed Hassanien, Ahmed (Edinburgh Napier University Hassanien, Ahmed Dale Hassanien, Hassanien Ahmed
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.12.2019
• EAN: 9781138491175
• ISBN: 978-1-138-49117-5
• No. of pages: 236
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Industries / Service, Hospitality and service industries, Service industries, Events management industry, Events management industries