Sports Capitalism - The Foreign Business of American Professional Leagues

About the author

Frank P. Jozsa

Summary

This book focuses on each of the league's short- and/or long-term transnational strategies, which are composed of the activities, events, experiences, risks and ventures that have extended the organization's sport brand and image, and increased its recognition and reputation across the globe.

Product details

• Authors: Frank P. Jozsa, Jozsa Frank P.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 18.09.2018
• EAN: 9781138620650
• ISBN: 978-1-138-62065-0
• No. of pages: 330
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management