Sport Branding Insights

List of contents

Introduction: The Sport of Branding 1. Understanding sport brands 2. Building sport brands 3. Mobilising sport brands 4. Leveraging sport brands 5. Reinventing sport brands Index

About the author

Constantino Stavros is Associate Professor of Marketing at RMIT University, Australia. He is one of Australia’s leading media commentators on marketing and branding matters. His research interests lie predominantly at the intersection of consumption and communication.
Aaron C.T. Smith is Professor of Sport Business at the Institute for Sport Business, Loughborough University in the UK. His research investigates psychological, organisational and policy change in sport, business, health, religion, technology, and society.

Summary

For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand.

Product details

• Authors: Aaron C.T. Smith, Constantino Stavros, Constantino (Rmit University Stavros, Constantino Smith Stavros
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.10.2019
• EAN: 9780367331641
• ISBN: 978-0-367-33164-1
• No. of pages: 102
• Series: Sport Business Insights; Sport Business Insights
• Subjects: Social sciences, law, business > Business > Advertising, marketing; SPORTS & RECREATION / General, BUSINESS & ECONOMICS / Marketing / General, SPORTS & RECREATION / Business Aspects, Sales & marketing, Sports management & facilities, Sports management and facilities, Sales and marketing, Hospitality and service industries, Sport & leisure industries