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eBay is empowering small businesses everywhere by offering ecommerce and marketing tools to reach customers around the globe. With more than 170 million buyers in 190 markets globally, eBay makes it easy for you to start, run, and grow a new or existing business wherever you are.
List of contents
Chapter 1: Introduction to eBay
Chapter 2: A Day in the Life
Chapter 3: What Can You Sell Online?
Chapter 4: Technical Basics
Chapter 5: eBay Auctions
Chapter 6: eBay Stores
Chapter 7: eBay Tools
Chapter 8: Structuring Your Business
Chapter 9: Start-Up Economics and Financial Management
Chapter 10: Locating and Setting Up Your Business
Chapter 11: Equipping Your eBay Business
Chapter 12: Customer Service
Chapter 13: Inventory, Storage, and Shipping
Chapter 14: Marketing
Chapter 15: Staffing Your Company
Chapter 16: Tales from the Trenches
Appendix: eBay Business Resources
Glossary
About the author
Christopher Matthew Spencer is businessperson, author, and public speaker. He owns wholesale, retail, hospitality, real estate, and publishing companies. Experienced in the field of consulting, he has worked for and advised businesses of different sizes, from startups to companies listed in The Fortune 100 and is an eight-year veteran of the U.S. Navy.
Summary
eBay is empowering small businesses everywhere by offering ecommerce and marketing tools to reach customers around the globe. With more than 170 million buyers in 190 markets globally, eBay makes it easy for you to start, run, and grow a new or existing business wherever you are.
Foreword
Publisher Marketing
Full-page ad in Entrepreneur print and digital magazine (3.1+ million readers/month) Email campaign to minimum 340K Entrepreneur subscribers Banner ads on Entrepreneur.com (audience 14 million unique visitors/month) Book cover and text links within related articles and channels on Entrepreneur.com Content campaigns shared via Entrepreneur’s social networks (13+ million engaged) Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
