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This book is an ideal companion for students looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on:
- Selecting the best sampling method for your research
- Designing questionnaires to ensure you gather valuable data
- Collecting your data to represent populations well
- Piloting questionnaires to ensure quality research
Part of
The SAGE Quantitative Research Kit, this book will give you the know-how and confidence needed to succeed on your quantitative research journey
List of contents
Introduction
Sampling Approaches: How to achieve representativeness
Sampling mode: how we actually collect the data
Questionnaire design: asking the right questions
Ensuring survey quality: piloting, checks and cross-cultural comparability
Conclusion
About the author
Dr Jan Eichhorn is a Senior Lecturer in Social Policy at the University of Edinburgh. Using mostly large-scale survey data, he focusses on researching political engagement and attitudes of people across Europe and explores empirical challenges to orthodox microeconomic assumptions. Jan’s research presents challenges to commonly held assumptions about people’ political views. He particularly has developed empirical insights into the political views and behaviour of 16- and 17-year olds when enfranchised to vote. Jan teaches courses in quantitative methods and public policy as well as courses on economic thinking. In addition to his academic work, he also acts as research director of the Berlin-based think tank d|part, which aims to make research on political participation useful for practitioners.
Summary
Part of The SAGE Quantitative Research Kit, this book is an ideal companion for those looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on the range of skills needed for watertight survey research and sampling.
