Teaching Public Relations - Principles and Practices for Effective Learning

List of contents

Introduction PART 1: Career Matters for PR Educators 1: Education as a Calling 2: Professionals Becoming Professors 3: Engagement in the Profession PART 2: Public Relations Education (PRE) in Context 4: An Overview of Public Relations Education 5: General Points of Teaching and Learning in Higher Education 6: Frameworks and Outcomes for PRE PART 3: Approaches for Teaching and Learning Befitting PRE 7: Know Yourself, Be Yourself 8: Curriculum Development and Course Design 9: Assessing Learning APPENDICES Appendix A: Sample Course-management Documents Appendix B: Suggestions for Curricular & Extracurricular Teaching & Learning Appendix C: Helpful Resources

About the author

Peter M. Smudde has had 16 years of industry experience, including an
executive-level position and consulting, and 18 years as a professor of public
relations. Dr. Smudde holds the rank of professor and is the associate executive
director of Illinois State University’s School of Communication, Normal,
Illinois, where he also is the coordinator of the PR program, which has
Certification in Education for Public Relations (CEPR) through the Public
Relations Society of America (PRSA), and was a faculty adviser for Public
Relations Student Society of America (PRSSA) chapters for 14 years.

Summary

Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes.

Product details

• Authors: Peter M. Smudde, Peter M. (Illinois State University Smudde, Smudde Peter M.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.12.2019
• EAN: 9780367421410
• ISBN: 978-0-367-42141-0
• No. of pages: 174
• Subjects: Social sciences, law, business > Media, communication > Media science; Media Studies, Business & Economics / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Education, BUSINESS & ECONOMICS / Industries / Media & Communications, teacher training, Teaching skills and techniques, Teaching skills & techniques, Teaching of a specific subject, Media, Information & Communication Industries