Description
Product details
Assisted by | Günthe Haedrich (Editor), Günther Haedrich (Editor) |
Publisher | De Gruyter |
Languages | German |
Product format | Hardback |
Released | 01.01.1981 |
EAN | 9783110069808 |
ISBN | 978-3-11-006980-8 |
No. of pages | 332 |
Dimensions | 155 mm x 230 mm x 230 mm |
Weight | 630 g |
Illustrations | 75 b/w ill., 74 b/w tbl. |
Series |
Marketing-Management |
Subject |
Social sciences, law, business
> Business
> Advertising, marketing
|
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