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Management consulting is a growing industry in the U.S. as the number of consultants employed is steadily increasing. But today's more sophisticated client base wants low-cost, solution-driven advisors. This updated edition of
Start Your Own Consulting Business teaches new and experienced consultants how to leverage digital tools and their unique talents to narrow their niche, attract new clients, and earn a steady stream of referrals.
List of contents
Introduction
Chapter 1: The Coaching and Consulting Mindset
Chapter 2: Understanding Your Audience and the Problems You'll Solve
Chapter 3: Setting Up Your Consulting Service
Chapter 4: Increasing Your Credibility
Chapter 5: Business Planning and Goal Setting
Chapter 6: Positioning, Pricing and Proposals
Chapter 7: Launching your Website & Social Channels
Chapter 8: Activating and Growing Your Network
Chapter 9: Getting in Front of your Target Audience
Chapter 10: Your First Client and Commitment to Excellence
Chapter 11: Taxes & Finance Considerations
Chapter 12: Workflow Optimization
Chapter 13: Self-Care and Time Off
Chapter 14: Scaling Success and Managing Employees
Chapter 15: Additional Revenue Streams
Chapter 16: From Goals to Vision
Appendix
About the author
For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Summary
Use What You Know and the Profits Will Flow
Whether you’re a graphic designer, an accounting expert, or an advertising guru, your special skills are in high demand. Let the experts at Entrepreneur show you how to capitalize on your talents and help others achieve their business goals.
With new and revised chapters, consulting and coaching expert Terry Rice presents his tested, repeatable framework to building a consulting business, developing a client base, and creating a steady stream of referrals—and so much more. Dive in and learn how to:
Craft a business name and build abrand that stands out
Find the right niche in your industry that fits your business model
Set the right price for your services and prove you deserve it
Set up your business with minimal startup investment
Ask for referrals, the right way and at the right time
Hire team members that support you and your business
No matter what your area of expertise, this hands-on guide will tell you everything you need to know to start your own successful consulting business.
Foreword
Publisher Marketing:
Advertising in Entrepreneur print and digital magazine (3.1+ million readers/month)
Email campaign to minimum 340K Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
Book cover and text links within related articles and channels on Entrepreneur.com
Content campaigns shared via Entrepreneur’s social networks (13+ million engaged)
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Author Marketing:
Campaign for General Assembly course attendees (averaging 60 per class at $99 ea.)
Book promotion alongside the Entrepreneur Insider program when teaching online sessions and directly connecting with Insider members
Onsite workshops at co-working spaces (such as WeWork) planned with back-of-room sales
Speaking engagements planned include SXSW and Social Media Week, on the topic of “How to Launch a Six Figure Coaching or Consulting Business”
Promotional outreach to author's social platform (7k followers) and email list (5k subscribers)
