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More than 275,000 startups launched each month are led by people 45 and older. Whether middle-aged or long retired, these individuals have what it takes-ambition, wisdom, resilience-but they need the tools to take that leap of faith and embrace the unknown.
List of contents
Foreword by John Golden, Entrepreneur-in-Residence and Managing Director of the Sustainable Enterprise Accelerator, Slippery Rock University
Introduction
Chapter 1: Why Start Now?
Chapter 2: Do You Have What it Takes?
Chapter 3: Starting Slow
Chapter 4: Setting Your Mission, Goals, and Values
Chapter 5: Creating Your Business Plan
Chapter 6: Making Sure Your Startup is System-Secure
Chapter 7: Sales and Marketing For Ageless Entrepreneurs
Chapter 8: Leadership
State-by-State Resources for Ageless Entrepreneurs
About the author
Rick Terrien is a lifelong innovator and is now exploring entrepreneurship in the second half of life. Since age 45, Rick has earned nine patents and successfully launched multiple new for-profit and nonprofit enterprises, earning national and international awards. Rick was recognized as one of AARP's Purpose Prize Fellows (Making A Difference is Ageless).
Summary
More than 275,000 startups launched each month are led by people 45 and older. Whether middle-aged or long retired, these individuals have what it takes—ambition, wisdom, resilience—but they need the tools to take that leap of faith and embrace the unknown.
Foreword
Publisher Marketing:
Advertising in Entrepreneur print and digital magazine (3.1+ million readers/month)
Email campaign to minimum 340K Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
Book cover and text links within related articles and channels on Entrepreneur.com
Content campaigns shared via Entrepreneur’s social networks (13+ million engaged)
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Author Marketing:
Blog (Sustainable Work) which has accrued a total of 300,000 individual readers
Podcast tour, targeting the 243 business podcasts currently available on iTunes
Speaking engagements with plans to host back-of-room sales
Highly targeted LinkedIn marketing (1,700+ followers), given the author has been endorsed at the highest level for Entrepreneurship, Public Speaking, and Startups
