Fr. 29.50

Ageless Startup - Start a Business at Any Age

English · Paperback / Softback

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Description

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More than 275,000 startups launched each month are led by people 45 and older. Whether middle-aged or long retired, these individuals have what it takes-ambition, wisdom, resilience-but they need the tools to take that leap of faith and embrace the unknown.


List of contents










Foreword by John Golden, Entrepreneur-in-Residence and Managing Director of the Sustainable Enterprise Accelerator, Slippery Rock University

Introduction

Chapter 1: Why Start Now?

Chapter 2: Do You Have What it Takes?

Chapter 3: Starting Slow

Chapter 4: Setting Your Mission, Goals, and Values

Chapter 5: Creating Your Business Plan

Chapter 6: Making Sure Your Startup is System-Secure

Chapter 7: Sales and Marketing For Ageless Entrepreneurs

Chapter 8: Leadership

State-by-State Resources for Ageless Entrepreneurs

About the author










Rick Terrien is a lifelong innovator and is now exploring entrepreneurship in the second half of life. Since age 45, Rick has earned nine patents and successfully launched multiple new for-profit and nonprofit enterprises, earning national and international awards. Rick was recognized as one of AARP's Purpose Prize Fellows (Making A Difference is Ageless).

Summary

More than 275,000 startups launched each month are led by people 45 and older. Whether middle-aged or long retired, these individuals have what it takes—ambition, wisdom, resilience—but they need the tools to take that leap of faith and embrace the unknown.

Foreword

Publisher Marketing:


  • Advertising in Entrepreneur print and digital magazine (3.1+ million readers/month)

  • Email campaign to minimum 340K Entrepreneur subscribers

  • Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)

  • Book cover and text links within related articles and channels on Entrepreneur.com

  • Content campaigns shared via Entrepreneur’s social networks (13+ million engaged)

  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts

    Author Marketing:


  • Blog (Sustainable Work) which has accrued a total of 300,000 individual readers

  • Podcast tour, targeting the 243 business podcasts currently available on iTunes

  • Speaking engagements with plans to host back-of-room sales

  • Highly targeted LinkedIn marketing (1,700+ followers), given the author has been endorsed at the highest level for Entrepreneurship, Public Speaking, and Startups

  • Product details

    Authors Rick Terrien
    Publisher Ingram Publishers Services
     
    Languages English
    Product format Paperback / Softback
    Released 21.04.2020
     
    EAN 9781599186634
    ISBN 978-1-59918-663-4
    No. of pages 204
    Dimensions 153 mm x 228 mm x 14 mm
    Weight 302 g
    Subjects Guides > Law, job, finance

    BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Motivational, Advice on careers & achieving success, Management: leadership & motivation

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