Review Comment Analysis for E-Commerce

This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.

Product details

• Authors: Zhou Aoying, Pingfu Chao, Yifan Gao, Aoying Zhou Wenzhe Yu Rong Zhang, Aoying Zhou Wenzhe Yu Yifa Rong Zhang, Wenzhe Yu, Rong Zhang, Aoying Zhou
• Publisher: World Scientific
• Languages: English
• Product format: Paperback / Softback
• Released: 27.06.2016
• EAN: 9789813100053
• ISBN: 978-981-3100-05-3
• No. of pages: 174
• Dimensions: 152 mm x 229 mm x 10 mm
• Weight: 262 g
• Series: East China Normal University S
• Subjects: Guides; Natural sciences, medicine, IT, technology > IT, data processing > IT; Social sciences, law, business > Business > Advertising, marketing