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Informationen zum Autor Alan S. Cleland and Albert V. Bruno are the authors of The Market Value Process: Bridging Customer & Shareholder Value, published by Wiley. Klappentext Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider. Zusammenfassung This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Inhaltsverzeichnis PrefaceThe Authors Part One: Introduction and Principles 1. Using the Market Value Process 2. Learning the Principles Part Two: The Diagnosis 3. Winning Customers with Creative Market Definition 4. Using Scenarios to Envision Market Evolution 5. Will the Market Reward Your Investment? 6. Delivering Quality Through Product and Non-productBenefits 7. Pricing to Please Customers and Shareholders 8. Managing Internal Costs Part Three: The Bridge 9. Building Profitable Precision Strategies Part Four: The Payoff 10. Mapping Poststrategy Customer Value 11. Envisioning Revenue Growth 12. Mapping Shareholder Value 13. Selecting Strategies, Setting Objectives, and AllocatingResources 14. Implementing Presicion Strategies AppAndix: An Overview of a Precision Strategy GlossaryNotesIndex...
