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List of contents
Preface -- Introduction: The Challenge of Information Service Management -- Economics and Government Policy -- Information as a Commodity: Public Policy Issues and Recent Research -- A Theory of the Market Demand for Information Analysis Center Services -- Regulation of the STI Industry: A Historical Basis and Some Possibilities -- The Government's Role in Providing Information: A British Academic's View -- Management and Marketing -- Marketing Research in the Design of STI Systems: A Case Study -- The Case for New-Product Planning in the Information Industry -- Organizational Buying Behavior and STI Marketing Decisions -- Implications of User Behavior for the Design of STI Products and Services -- Economic Pricing Models and Their Application to Library Services -- Innovation and Impacts of Technology -- Potential STI Innovation: A Behavioral Perspective -- The Behavioral Impact of Organizational Innovations for STI -- Information Management: An Organizational Innovation -- The Prospect for Technological Innovation in Scientific and Technical Communication -- Networking and Information Services: Prospects and Pitfalls
Summary
The book provides a practical and comprehensive background and framework for librarians, students of information science, information center managers, and others who are concerned with effective management of information services.
