Fr. 70.00

Body and Text: Cultural Transformations in New Media Environments

English · Hardback

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Description

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This book presents a collection of academic essays that take a fresh look at content and body  transformation in the new media, highlighting how old hierarchies and canons of analysis must be revised. The movement of narratives and characterisations across forms, conventionally understood as adaptation, has commonly involved high-status classical forms (drama, epic, novel) being transformed into recorded and broadcast media (film, radio and television), or from the older recorded media to the newer ones. The advent of convergent digital platforms has further transformed hierarchies, and the formation of global conglomerates has created the commercial conditions for ever more lucrative exchanges between different media. Now source texts can move in any direction and take up any configuration, as emerging interacting fan bases drive innovation and new creative and commercial possibilities are deployed. Moreover, transformation may be not just a technology-driven creative practice and response, but at the very centre of the thematic worlds developed in those forms of story-telling which are currently popular: television series, video games, films and novels. The magic transformation of "your" money into "their" money is paralleled in contemporary media and culture by the centrality of transformation of one product to another as a media industry practice, as well as the transformation of bodies as a major theme both in the ensuing media products and in people's identity practices in daily life.

List of contents

Introduction to Theme: Genre, Gender, Transition and Translation.- Rotting, Blistered, Staggering Bodies and The Last of Ethnicity.- Assuming Direct Control: Transformation and Identity in the Mass Effect Series.- Scarlett Johansson: Into the Flesh and Out of the Flesh.- The Tattooed Body as a Vehicle of the Self and Memory.- Flying Bodies: Skywalker and Rooftopper Youth Communities in Interaction with the Contemporary Megalopolis.- Who Comes After the Woman: Becoming Plant in Han Kang's The Vegetarian.- Stitching, Weaving, Recreating: Frankenstein and Young Adult Fiction.- Noah Hawley's Fargo: How Far can you get from the Coen Brothers?.- From Animation to Live-action: Reconstructing Maleficent.- On Botched Cinematic Transformations of Video Games.- Transmedia Storytelling: The many Faces of Videogames, Fluid Narratives and Winding Seriality.

Summary

This book presents a collection of academic essays that take a fresh look at content and body  transformation in the new media, highlighting how old hierarchies and canons of analysis must be revised. The movement of narratives and characterisations across forms, conventionally understood as adaptation, has commonly involved high-status classical forms (drama, epic, novel) being transformed into recorded and broadcast media (film, radio and television), or from the older recorded media to the newer ones. The advent of convergent digital platforms has further transformed hierarchies, and the formation of global conglomerates has created the commercial conditions for ever more lucrative exchanges between different media. Now source texts can move in any direction and take up any configuration, as emerging interacting fan bases drive innovation and new creative and commercial possibilities are deployed. Moreover, transformation may be not just a technology-driven creative practice and response, but at the very centre of the thematic worlds developed in those forms of story-telling which are currently popular: television series, video games, films and novels. The magic transformation of “your” money into “their” money is paralleled in contemporary media and culture by the centrality of transformation of one product to another as a media industry practice, as well as the transformation of bodies as a major theme both in the ensuing media products and in people’s identity practices in daily life.

Product details

Assisted by Barker (Editor), BARKER (Editor), Anthony Barker (Editor), Davi Callahan (Editor), David Callahan (Editor)
Publisher Springer, Berlin
 
Languages English
Product format Hardback
Released 01.01.2019
 
EAN 9783030251888
ISBN 978-3-0-3025188-8
No. of pages 203
Dimensions 159 mm x 244 mm x 18 mm
Weight 468 g
Illustrations VIII, 203 p.
Series Second Language Learning and Teaching
Issues in Literature and Culture
Second Language Learning and Teaching
Issues in Literature and Culture
Subjects Social sciences, law, business > Media, communication > Communication science

B, Gender, Media Studies, Culture, Sociology, Cultural Studies, Communication, Sociolinguistics, Literature, Cultural and Media Studies, Mass Media, Media Sociology, Media and Communication Theory, Gender and Culture, Culture and Gender

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