Language, Space and Cultural Play - Theorising Affect in the Semiotic Landscape

A multimodal approach to linguistic landscapes that analyses the affective regimes of different landscape categories.

List of contents

List of figures; 1. Introduction; 2. Theorising affect in the semiotic landscape; 3. Kawaii in the semiotic landscape; 4. Reverencing the landscape; 5. Romancing the landscape; 6. 'Friendly places'; 7. The affective regime of luxury and exclusivity; 8. Affecting the digital landscape; 9. Conclusion.

About the author

Lionel Wee works on language policy, sociolinguistics and new Englishes. His publications include The Singlish Controversy (Cambridge, 2018), The Language of Organizational Styling (Cambridge, 2015), Markets of English (2012) and Language without Rights (2011).Robbie B. H. Goh works at the nexus of semiotics, cultural studies and narratology. His publications include Protestant Christianity in the Indian Diaspora: Abjected Identities, Evangelical Relations, and Pentecostal Visions (2018), Contours of Culture: Space and Social Difference in Singapore (2005) and Christianity in Southeast Asia (2005).

Product details

• Authors: Robbie B H Goh, Robbie B. H. Goh, Robbie B. H. (National University of Singapore) Goh, Goh Robbie B. H., Lionel Wee, Lionel (National University of Singapore) Wee, Lionel (National University of Singapore) Goh Wee, Wee Lionel
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 31.12.2019
• EAN: 9781108472203
• ISBN: 978-1-108-47220-3
• No. of pages: 216
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; LANGUAGE ARTS & DISCIPLINES / Linguistics / General, Sociolinguistics, Human Geography