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International Business: The Challenge of Global Competition, 9e, by Ball, McCulloch, Geringer, Frantz and Minor continues to be the textbook of choice for instructors who want comprehensive coverage and adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. More than any other text in this market, International Business, 9e has the most complete and current data available in this market. As the ultimate reference book for the international business student, Ball, McCulloch, Geringer, Frantz and Minor incorporate global examples with the Worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations; smaller firms are highlighted within each chapter in the Small and Medium-sized Enterprises boxed examples.
List of contents
Section I The Nature of International BusinessCh 1 The Rapid Change of Global BusinessCh 2 Trading and Investing in International Business Ch 3 Economic Theories of International BusinessSection 2 The International EnvironmentCh 4 The Dynamics of International OrganizationsCh 5 Understanding the International Monetary SystemSection 3 The Foreign Environmental ForcesCh 6 Financial Forces: Influencing International BusinessCh 7 Economic and Socioeconomic Forces Ch 8 Physical and Environmental ForcesCh 9 Sociocultural ForcesCh 10 Political ForcesCh 11 Legal ForcesCh 12 Labor ForcesCh 13 Competitive ForcesSection 4 The Organizational EnvironmentCh 14 International Strategy, Organizational Design, and ControlCh 15 Assessing and Analyzing MarketsCh 16 Marketing InternationallyCh 17 Export and Import PracticesCh 18 Human Resource ManagementCh 19 Financial ManagementCh 20 Global Operations Management: The Third Industrial Revolution
About the author
Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.
