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The first textbook to provide the fundamental concepts and applications of entrepreneurship and innovation in both developing and developed countries for faculty and students.
List of contents
Introduction
Introductory chapter: entrepreneurial discovery, creationary, and business model development
PART I: The environment and entrepreneurship
1 Entrepreneurship and development in the era of globalization
2 Cultural context, entrepreneurship, and development
3 Technology, communications, and entrepreneurship
PART II: Individual characteristics and training
4 Personality, experience, and training
5 Creativity, innovation, and development
PART III: The organization
6 Institutions, governance, and strategy
7 Ethics and corporate social responsibility
PART IV: Process
8 Marketing, technology, and entrepreneurship
9 Financing opportunities and challenges
10 Essentials of bookkeeping
Index
About the author
Nader H. Asgary is Professor of Management and Economics at Bentley University, USA, and founder and President of the CYRUS Institute of Knowledge.
Emerson A. Maccari is Professor and the Dean of Graduate School of Management at UNINOVE University, São Paulo, Brazil.
Summary
The first textbook to provide the fundamental concepts and applications of entrepreneurship and innovation in both developing and developed countries for faculty and students.
Additional text
"It is a literary work that approaches entrepreneurship and innovation with consistency, timeliness, density, and robust foundation. It will be essential for teachers, students and practical executives."
José Edson Lara, University Professor in Master's and Doctoral Programs and CEO, Fundação Pedro Leopoldo, Brazil
"This well-structured book places entrepreneurship in a global context, by emphasizing the environment where modern organizations operate, and training the reader to seek opportunities and building a business to solve emerging needs."
Henrik Totterman, Hult International Business School, USA
"A timely and comprehensive exploration of the multifaceted interplay between innovation, entrepreneurship, and globalization in the context of both developed and developing economies."
Tatiana S. Manolova, Professor of Management, Bentley University, Waltham MA, USA
"This is a well-structured book that clarifies the concepts of Entrepreneurship. It is a must read to students and interested people in the Global Entrepreneurship scene, informative, and comprehensive that is applicable to both developed and emerging countries."
Tarek Hatem, Professor of Entrepreneurship, Founding director of the Entrepreneurship unit American University in Cairo, Egypt
"Entrepreneurship is about action. This book is not only a course text. Through relevant content and examples, it helps the entrepreneurs in their quest for value in innovative business models. The book not only integrates entrepreneurship and innovation, but relates with the sustainability challenged. It is well organized, and written to the readers."Fernando Serra, DSc, Professor of Strategic Management, Graduate Program of Business Administration - Universidade Nove de Julho - UNINOVE
"A timely and comprehensive exploration of the multifaceted interplay between innovation, entrepreneurship, and globalization in the context of both developed and developing economies."
Tatiana S. Manolova, Professor of Management, Bentley University, Waltham MA, USA
"This is a well-structured book that clarifies the concepts of Entrepreneurship. It is a must read to students and interested people in the Global Entrepreneurship scene, informative, and comprehensive that is applicable to both developed and emerging countries."
Tarek Hatem, Professor of Entrepreneurship, Founding director of the Entrepreneurship unit American University in Cairo, Egypt
"Entrepreneurship is about action. This book is not only a course text. Through relevant content and examples, it helps the entrepreneurs in their quest for value in innovative business models. The book not only integrates entrepreneurship and innovation, but relates with the sustainability challenged. It is well organized, and written to the readers."
Fernando Serra, DSc, Professor of Strategic Management, Graduate Program of Business Administration - Universidade Nove de Julho - UNINOVE
It is a literary work that approaches entrepreneurship and innovation with consistency, timeliness, density, and robust foundation. It will be essential for teachers, students and practical executives"
Jos é Edson Lara, University Professor in Master’s and Doctoral Programs and CEO, Funda ç ã o Pedro Leopoldo, Brazil
"This well- structured book places entrepreneurship in a global context, by emphasizing the environment where modern organizations operate, and training the reader to seek opportunities and building a business to solve emerging needs."
Henrik Totterman, Hult International Business School
