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3Com's game-changing technologyhelped make everything from theInternet and WiFi to email and spampart of our daily lives today.3Com not only offers the firstcomprehensive history of the Silicon Valleypioneer that changed how people andmachines around the world connect andcommunicate, but also offers valuablelessons and cautionary tales for anybodytrying to create the next big tech startup.After creating breakthrough technologythat helped give birth to everything fromthe Internet to email, 3Com made a seriesof strategic missteps and misguidedacquisitions that led to a nearly completecollapse. You'll discover how the companybeat the odds and the skeptics, found itselfin a tailspin, and managed to once againreinvent itself one last time.3Com tells the story of the creators, choices, and chaos that characterize every startup.Drawn from dozens of interviews withthe company's founders, a series of wildlydifferent CEOs, and competitors like Cisco, itshares the story of not just a company, but acolorful cast of characters (both charismaticand curmudgeonly) that changed thecompany--and the hyper-networked worldwe take for granted today.
About the author
Jon Zilber has been the editor-in-chief of tech magazines such as MacUser and PC/Computing. He launched and managed Palm's social media presence, and led communications teams for nonprofits such as the Sierra Club and TechSoup. His teams have been recognized with Emmy, Webby, and duPont-Columbia awards. Jon is also an occasional musician, composer, and playwright.
