Fr. 209.00

Craig C. Julian

International Joint Venture Performance in South East Asia

English · Hardback

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Description

The book examines the factors influencing the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs. Zusammenfassung The book examines the factors influencing the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partnerâ€™s contributions and partnerâ€™s needs.

Product details

Authors	Craig C. Julian
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	29.03.2005

EAN	9781843760948
ISBN	978-1-84376-094-8
No. of pages	384
Series	New Horizons in International Business Series
Subject	Social sciences, law, business > Business > International economy

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