Handbook on Place Branding and Marketing

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas. Zusammenfassung Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population! this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.

Product details

• Authors: Adriana Campelo
• Assisted by: Adriana Campelo (Editor)
• Publisher: Elgar, Edward
• Languages: English
• Product format: Hardback
• Released: 30.06.2017
• EAN: 9781784718596
• ISBN: 978-1-78471-859-6
• No. of pages: 272
• Series: Research Handbooks in Business and Management Series
• Subject: Social sciences, law, business > Business > Advertising, marketing