Fr. 315.00

Peter N. Mitra Golder, Peter N. Golder, Debanjan Mitra

Handbook of Research on New Product Development

English · Hardback

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Description

Zusammenfassung Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.

Product details

Authors	Peter N. Mitra Golder
Assisted by	Peter N. Golder (Editor), Debanjan Mitra (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	23.02.2018

EAN	9781784718145
ISBN	978-1-78471-814-5
No. of pages	480
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Advertising, marketing

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