Fr. 355.00

Natalie Hanssens Mizik, Dominique M. Hanssens, Natalie Mizik

Handbook of Marketing Analytics - Methods Applications in Marketing Management, Public Policy,

English · Hardback

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Description

Zusammenfassung The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support.

Product details

Authors	Natalie Hanssens Mizik
Assisted by	Dominique M. Hanssens (Editor), Natalie Mizik (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	30.03.2018

EAN	9781784716745
ISBN	978-1-78471-674-5
No. of pages	712
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Management

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