Fr. 469.00

Simon P. Anderson, Simon P. Anderson

Recent Developments in the Economics of Advertising

English · Hardback

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Description

Zusammenfassung The collection brings together important papers in the economics of advertising that have appeared in the new millennium. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signaling, and information disclosure.

Product details

Authors	Simon P. Anderson
Assisted by	Simon P. Anderson (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	29.01.2016

EAN	9781783478873
ISBN	978-1-78347-887-3
No. of pages	688
Series	The International Library of Critical Writings in Economics Series
Subject	Social sciences, law, business > Business > Individual industrial sectors, branches

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