Fr. 229.00

Eric Shiu, Eric Shiu

Research Handbook of Innovation and Creativity for Marketing Managemen

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Zusammenfassung This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.

Product details

Authors	Eric Shiu
Assisted by	Eric Shiu (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	28.04.2017

EAN	9780857937940
ISBN	978-0-85793-794-0
No. of pages	264
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Management

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.