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After evaluating vertical disintegration within the global corporate hotel industry, this book provides a unique insight into the new competitive landscape using first-hand accounts from eminent senior executives of firms in and around the industry.
List of contents
1. Vertical disintegration: the drivers, conditions and processes 2. The market for hotel property 3. The role of professional services in enabling, and providing the necessary environment for, disintegration 4. Threats from technology companies and substitute products 5. Franchisor performance 6. Management Contract standardisation/modularisation 7. Brand proliferation as a means to organic growth 8. Multinationality and the ‘challengers’ 9. The push for consolidation 10. Conclusions and the way ahead
About the author
Professor Angela Roper has been the Chair and Director of the International Centre for Hotel and Resort Management (ICHARM), University of West London, UK, which has strong links with the international hotel industry. She previously held senior academic positions at the University of Surrey, UK and Oxford Brookes University, UK. Having begun her academic career at the University of Huddersfield, she also worked as an Analyst for the Bank of Scotland Group. Angela has been researching the development of hotel chains for some 30 years.
Summary
After evaluating vertical disintegration within the global corporate hotel industry, this book provides a unique insight into the new competitive landscape using first-hand accounts from eminent senior executives of firms in and around the industry.
Additional text
"I think that this book is an excellent addition to the field. The breadth of perspectives is very new and much needed. Professor Roper has teased out the ideas and views of industry commentators and persuaded them to depart from the public relations lines that they oftentimes have to deliver at conferences and in interviews with journalists. It is not only that she has interviewed well, but her knowledge and understanding of the topic means that the views of commentators are evaluated in an effective as well as novel way." Paul Slattery, Director, Otus & Co
