Trading the Fruits of the Land - Horticultural Marketing of the Land

List of contents

1. Introduction. 2. Food Trade in Sub-Saharan Africa: from the Pre-Colonial Past to the Structural Adjustment Era. 3. Horticulture in Kenya, with Special Reference to the Research Areas. 4. Marketing Channel Analysis: Relevant Aspects for Horticultural Trade in Sub-Saharan Africa. 5. Horticultural Marketing Channels in Kenya: Actors and Institutions. 6. Horticultural Marketing Channels in Kenya: the Collection Stage. 7. Vertical Differentiation of Horticultural Marketing Channels in Kenya: Model, Hypotheses and Data Set. 8. Vertical Differentiations of Horticultural Marketing Channels in Kenya: Testing the Model. 9. Summary and Conclusions.

About the author

Tjalling Dijkstra

Summary

First published in 1997, this volume contributes to the knowledge for the trade of vegetables, fruits and tubers (so-called horticultural commodities).

Product details

• Authors: Tjalling Dijkstra
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.06.2019
• EAN: 9781138364431
• ISBN: 978-1-138-36443-1
• No. of pages: 266
• Series: Routledge Revivals; Routledge Revivals
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, Smallholdings, Sales & marketing, Sales and marketing, International Trade, Horticulture, International trade and commerce