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This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally. Including 22 practically relevant contributions, this book aims to help scholars and practitioners seeking to facilitate servitization in companies through original perspectives and advanced thinking in related issues such as business models, strategic change, practices, processes, routines, value creation and appropriation. Employing practice theory as a useful frame, the contributions span theoretical approaches such as product-service systems, service science, services-dominant logic and cocreation, resource-based views, industrial organization and institutional theory. The book presents tools and frameworks to enable and support servitization and engender understanding of servitization-as-practice.
List of contents
1 Practices in servitization.- 2 Are you ready for servitization? A tool to measure servitization capacity.- 3 Measuring servitization.- 4 Business models in servitization.- 5 Value constellations in servitization.- 6 Business model innovation: a process model and toolset for servitizing industrial firms.- 7 Servitization through product Modularization in consumer goods manufacturing companies.- 8 Value-Scope-Price: design and pricing of advanced Service offerings based on customer value.- 9 Servitization Challenges Overcoming the challenges of servitization: Aligning responses to service strategy.- 10 Paradoxes in servitization.- 11 Implementing servitization strategies: Trajectories of capability development and offering of Basic and Advanced Services.- 12 Unboxing the key human competencies for successful servitization.- 13 BI-in-practice: A look at how BI enacts framing contests and affects the service transition path.- 14 Managing risks for Product-service systems (PSS) provision: Introducing a practical decision tool for Risk Management.- 15 Selling solutions by selling value.- The virtue of customizing solutions: A managerial framework.- 17 Servitization practices: A co-creation taxonomy.- 18 To servitize is to reposition: Utilizing a Porterian view to understand servitization and value systems.- 19 Enterprise imaging: Picturing the service value system.- 20 Ecosystems innovation for service development.- 21 Service supply chain design by using agent based simulation.- 22 Servitization in the public sector: A framework for energy service companies.
About the author
Marko Kohtamäki is Professor of Strategy and Director of the Networked Value Systems research program at the University of Vaasa, Finland and Visiting Professor in the Luleå University of Technology, Sweden.
Tim Baines is Director of the Advanced Services Group at Aston Business School, UK and the leading international authority on servitization.
Rodrigo Rabetino is Assistant Professor of Strategy in the Department of Management and a researcher in the Networked Value Systems research group at the University of Vaasa, Finland.
Ali Z. Bigdeli is a senior research fellow at the Advanced Services Group at Aston Business School, UK.
Summary
- Covers theoretical and practical approaches to servitization- Includes contributions from top scholars in the field- Provides tools and frameworks to facilitate servitization within companies
