Museums and Millennials - Engaging the Coveted Patron Generation

Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

List of contents

Contents
Preface
Acknowledgements
Chapter 1. Why Millennials
Who are Millennials (and who are they not)?
Literature Overview: Reaching Millennials
Why Invest in Millennials?
Types of Millennial Audiences
How This Book Will Help You Reach Them
Chapter 2. "A"- Affordability
Millennial Income: What the Data Reveals
Value, Cost, and Millennial Spending Habits
Millennial Views on "The Cost of Admission"
Designing Affordable Programming for the Facility
Practical Applications
Chapter 3. "U"- Uniqueness
What Makes Programming Unique?
Why Millennials Value Innovation
Real-Life Inventive Museum Programs
Practical Applications
Chapter 4. "R"- Relevance
Defining Relevance for a Millennial Audience
Staying on Mission
Practical Applications
Chapter 5. "A"- Accessibility
Defining Accessibility
Accessibility and Millennial Expectations
Practical Applications
Chapter 6. Looking Ahead
Millennials and Museums: Current Relationship
Millennials and Museums: Areas for Improvement
Millennials and Museums: An Ideal Future
Appendix
Index
About the Author

About the author

By Jaclyn Spainhour

Product details

• Authors: Jaclyn Spainhour
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 31.10.2019
• EAN: 9781538118573
• ISBN: 978-1-5381-1857-3
• No. of pages: 138
• Series: American Association for State; American Association for State & Local History; American Association for State and Local History
• Subjects: Humanities, art, music > Art > General, dictionaries; Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / Management, ART / Museum Studies, Management & management techniques, Management and management techniques, Museology & heritage studies, Museology and heritage studies