Technology Strategy

This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice.
This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.

List of contents

1. Introduction.- 2. Technology Change and the Relevance of Strategy in the 21st Century.- 3. The Strategy Process in Chaotic and Complex Environments.- 4. Data, Information, Knowledge and Innovation: The New Source of Competitive Advantage.- 5. Strategic Choices in Converging Industries Driven by New Technologies.- 6. The Rise of the Platform Ecosystem Company.- 7. Dynamic Resources and Capabilities-the Innovation Advantage of a Two-Sided Business Model over a One-Sided Firm.- 8. Business Model Innovation.- 9. Open Innovation-Reinventing the Way We Innovate.- 10. Dealing with Uncertain Business Environments: Strategic Foresight and Scenario Analysis.- 11. Entrepreneurial Architecture and High Innovation Environments.- 12. Born Global Firms: The Changing Nature of International Business.- 13. Where Next for Strategy?.- 14. Conclusion

About the author

Nigel Walton is Lecturer in Business Strategy at the University of Coventry, UK and Associate Lecturer at the Open University Business School, UK.Neil Pyper is Senior Lecturer and Associate Head of School - Enterprise and Commercial in the School of Strategy and Leadership at Coventry University, UK.

Summary

This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice.

This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.

Foreword

This dynamic new textbook takes an innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented by disruptive technological change.

Additional text

An up-to-date view on strategy that helps students to understand how firms can adapt to complex contexts marked by technological change and dataification.

Product details

• Authors: Neil Pyper, Nige Walton, Nigel Walton
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 02.10.2019
• EAN: 9781137605344
• ISBN: 978-1-137-60534-4
• No. of pages: 327
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Management Science, Business innovation, business strategy