Fr. 53.50

L. Butterfield, Leslie Butterfield

Enduring Passion - The Story of the Mercedes-Benz Brand

English · Hardback

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Description

With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. This book examines it as a brand phenomenon, and provides a look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty.

Product details

Authors	L. Butterfield, Leslie Butterfield
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Hardback
Released	30.09.2005

EAN	9780470018026
ISBN	978-0-470-01802-6
No. of pages	272
Subjects	Non-fiction book > Politics, society, business > Business administration, companies Firmengeschichte, Mercedes-Benz

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