Deep Data Analytics for New Product Development

List of contents

1 Introduction 2 Ideation: What Do You Do? 3 Develop: How Do You Do It? 4 Test: Will It Work and Sell? 5 Launch I: What Is the Marketing Mix? 6 Launch II: How Much Will Sell? 7 Track: Did You Succeed? 8 Resources: Making It Work

About the author

Walter R. Paczkowski worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part-time lecturer of economics at Rutgers University.

Summary

This book presents and develops the deep data analytics for providing the information needed for successful new product development.

Product details

• Authors: Paczkowski, Walter R. Paczkowski, Walter R. (Rutgers University Paczkowski
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.03.2020
• EAN: 9780367077754
• ISBN: 978-0-367-07775-4
• No. of pages: 286
• Subjects: Humanities, art, music > Art > Interior design, design; Business & Economics / General, Product Design, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Statistics, BUSINESS & ECONOMICS / Production & Operations Management, BUSINESS & ECONOMICS / Econometrics, BUSINESS & ECONOMICS / Research & Development, Research & development management, Production & quality control management, Data analysis: general, Data science and analysis: general, COMPUTERS / Data Science / Data Analytics, Research and development management, Production and quality control management