The Story Factor - Inspiration, Influence, and Persuasion Through the Art of Storytelling

Informationen zum Autor Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina. Klappentext "In this modern classic, Annette Simmons reminds us that the oldest tool of influence--storytelling--is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, The Story Factor showcases over one hundred examples of storytelling drawn from the frontlines of business and government, as well as parables from around the world. Whether you're writing a screenplay, announcing a corporate reorganization, or leading a charge against injustice, Simmons offers practical techniques--and illustrates how story can be used in ways that bullet points and directives can't. The Story Factor is essential reading for anyone who wants to become a more effective, motivating communicator." -- Back cover. Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business. Zusammenfassung Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business.

Product details

• Authors: Annette Simmons
• Publisher: Basic Books Inc.
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2019
• EAN: 9781541673496
• ISBN: 978-1-5416-7349-6
• No. of pages: 368
• Subjects: Guides > Law, job, finance > Training, job, career; Social sciences, law, business > Business > Advertising, marketing; SELF-HELP / Personal Growth / Success, Business and Management, SELF-HELP / Creativity, LANGUAGE ARTS & DISCIPLINES / Style Manuals, SELF-HELP / Communication & Social Skills, PERFORMING ARTS / Storytelling, Business & management