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Zusatztext Undoubtedly, the authors have improved the approachability of the book for the audience and have expanded the contemporary examples and the tools that can be used to comprehend the mechanism of multimodality ... Overall, it provides an interconnected, clear, and very well-structured elaboration. Informationen zum Autor Per Ledin is Professor in Swedish at the Department of Culture and Education, Södertörn University, Sweden David Machin is Professor of Media and Communication at Örebro University, Sweden.An accessible and foundational textbook for the study of multimodality in the modern world, now thoroughly revised and updated in a second edition. Zusammenfassung Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies. Inhaltsverzeichnis Preface to Second EditionIntroductionChapter 1. What is Multimodal Analysis?Chapter 2. The Hidden Meanings of Pictures and ImagesChapter 3. Modality: Experiencing the World through ImagesChapter 4. The meaning of Colour in Visual DesignChapter 5. The Meaning of TypographyChapter 6. Textures and MaterialityChapter 7. Composition and Page LayoutChapter 8. Diagrams and FlowchartsBibliographyImage IndexGeneral Index...
