Fr. 25.90

J. M. Hawker

Capital Letters - The Economics of Academic Bookselling

English · Paperback / Softback

Shipping usually within 3 to 5 weeks

Description

Argues that academic booksellers can understand, shape, and lead a sustainable future for academic text within the marketplace.

Introduction; 1. The developing marketplace; 2. The shop front ¿ the value of discount; 3. Remerchandising academic text; 4. The future.

Product details

Authors	J. M. Hawker
Publisher	Cambridge University Press ELT

Languages	English
Product format	Paperback / Softback
Released	30.06.2019

EAN	9781108717236
ISBN	978-1-108-71723-6
No. of pages	75
Series	Elements in Publishing and Boo Elements in Publishing and Book Culture
Subjects	Humanities, art, music > Linguistics and literary studies > Other languages / Other literatures Social sciences, law, business > Media, communication > Journalism universities, Retail sector, Higher education, tertiary education, Publishing industry & book trade, Publishing and book trade, Retail and wholesale industries

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