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Evolution of the Modern Sports Fan: Communicative Approaches analyzes the modern understandings of fanship in an age of mega-media influence by putting in conversation scholarship about fan traits, psychologies, and behavior inside sport and beyond.
List of contents
Contents
Acknowledgments
Chapter 1: "Far From Monolithic: The Enigma of the Modern Sports Fan"
Andrew C. Billings and Kenon A. Brown
Unit I.Anatomy of the Modern Sports Fan
Chapter 2:"Highly-Identified Sports Fans' and Personality Traits"
Michael B. Devlin
Chapter 3:"Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans' Identification and How Does This Identification Work on Behavioral Intentions?"
Eunyoung Kim and Karla K. Gower
Chapter 4:"Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations"
Stan Diel
Chapter 5:"Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure (GORF) Measurements"
Andrew C. Billings, Fei Qiao, Kenon A. Brown, and Michael Devlin
Unit II.Applications for the Modern Sports Fan
Chapter 6:"Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media"
Brandon K. Chicotsky and Fei Qiao
Chapter 7:"Assessing National Identification in Sports Fan Contexts: Toward a More Cohesive and Robust Measurement"
Kenon A. Brown and Andrew C. Billings
Chapter 8:"Team Identification in Traditional and Fantasy Football Fandom: Contradictory or Complementary Concepts?"
Yiyi Yang, Andrew C. Billings, and Brody J. Ruihley
Chapter 9:"Feeding a Nationalized Fan Base: U.S. and South African News Coverage of the South African Rugby Team within the 2015 Rugby World Cup"
Yiyi Yang
Unit III. Fallout of Modern Sports Fandom
Chapter 10:"On-Field Perceptions of Off-Field Deviance: Exploring Social and Economic Capital within Sport-Related Transgressions"
Coral Rae, Andrew C. Billings, and Kenon A. Brown
Chapter 11:"The Modern Sports Fan Navigating Crises Online: An Examination of Fan-Enacted Crisis Communication"
Natalie Brown Devlin
Chapter 12:"Role Models or Criminals? The Effects of Race and Severity of Criminal Activity on Audience Perceptions of Professional Athlete"
Amy H. Jones, Joshua B. Dickhaus, and Mark Davis
Unit IV.The Future of the Modern Sports Fan
Chapter 13:"Uses and Gratifications of Streaming Sport Services Consumers"
Melvin Lewis, Lindsey Conlin, and Kenon A. Brown
Chapter 14:"Fanatical Sports Fans Versus Zombie Zealots: Considering Second Screen Involvement for Leveling the Playing Field"
Kimberly R. Baker and Andrew C. Billings
Chapter 15:"The Wide World of Sports Gets Even Wider: Virtual Reality (VR), Augmented Reality (AR), and Implications for the Modern Sports Landscape"
Melvin Lewis
About the Editors and Contributors
About the author
Edited by Andrew C. Billings and Kenon A. Brown - Contributions by Kimberly R. Baker; Andrew C. Billings; Kenon A. Brown; Natalie Brown-Devlin; Brandon K. Chicotsky; Lindsey Conlin; Mark Davis; Michael B. Devlin; Joshua B. Dickhaus; Stan R. Diel; Karla K.
Summary
Evolution of the Modern Sports Fan: Communicative Approaches analyzes the modern understandings of fanship in an age of mega-media influence by putting in conversation scholarship about fan traits, psychologies, and behavior inside sport and beyond.
