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Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage.In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the "moonshot” (curing cancer, or synthesizing all investment knowledge); look for the "low-hanging fruit” to make your company more efficient.
Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning ("analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise.
Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI.
A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.
About the author
Thomas H. Davenport is President's Distinguished Professor of Information Technology and Management at Babson College. He is the author of Only Humans Need Apply: Winners and Losers in the Age of Smart Machines (with Julia Kirby) and other books.
Summary
Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage.
Additional text
An essential guide to business.—Forbes—
Davenport reports on what AI has accomplished so far, where it has failed, and where it might soon spectacularly succeed...He explains the different types of tech that commonly fall under the AI umbrella, explores the ways businesses are incorporating AI into their processes, and examines the ethical considerations of this powerful new technology.
—BizEd—
Thomas Davenport explains how almost any organization — whatever its size and nature may be — can become productively and profitably involved in the artificial intelligence “revolution.”
—Bob Morris, Blogging on Business—
Fascinating insight into the practical business value and the return on investment generated by AI technologies.... Thoroughly grounded in business management literature, the book will appeal mainly to managers and leaders interested in broadening their view of artificial intelligence. Recommended.
—Choice—
