Visualizing Taste - How Business Changed the Look of What You Eat

Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the ¿natural.¿

About the author

Ai Hisano is Senior Lecturer at the Graduate School of Economics at Kyoto University, Japan. Winner of the Wilbur Owen Sypherd Prize, Hisano has been Newcomen Postdoctoral Fellow in Business History at Harvard Business School. She has published on the food-coloring business, the development of transparent packaging, and gender politics and food marketing.

Summary

Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”

Product details

• Authors: Ai Hisano
• Publisher: Harvard University Press
• Languages: English
• Product format: Hardback
• Released: 30.11.2019
• EAN: 9780674983892
• ISBN: 978-0-674-98389-2
• No. of pages: 336
• Series: Harvard Studies in Business History; Harvard Studies in Business Hi; Harvard Studies in Business History (HUP)
• Subjects: Non-fiction book > History > Miscellaneous; Social sciences, law, business > Business > General, dictionaries; HISTORY / Americas (North, Central, South, West Indies), BUSINESS & ECONOMICS / Economic History, BUSINESS & ECONOMICS / Industries / Manufacturing, Economic history, History of the Americas, Manufacturing industries