Evangelicals Incorporated - Books and the Business of Religion in America

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

About the author

Daniel Vaca is the Robert Gale Noyes Assistant Professor of Humanities at Brown University, where he teaches courses on American religious history and culture in the Department of Religious Studies.

Summary

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

Product details

• Authors: Daniel Vaca
• Publisher: Harvard University Press
• Languages: English
• Product format: Hardback
• Released: 30.11.2019
• EAN: 9780674980112
• ISBN: 978-0-674-98011-2
• No. of pages: 336
• Subjects: Humanities, art, music > Religion/theology > Christianity; Non-fiction book > History > Miscellaneous; Social sciences, law, business > Business > Individual industrial sectors, branches; HISTORY / Americas (North, Central, South, West Indies), RELIGION / Christianity / General, BUSINESS & ECONOMICS / Industries / Media & Communications, Christianity, History of the Americas, Publishing industry & book trade, Publishing and book trade