Restoring the Soul of Business - Staying Human in the Age of Data

The hidden key to successful transformation in any organization lies between human intuition and data-driven insights.

About the author

Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He is responsible for supporting the leaders of Publicis Groupe’s largest global clients, to help these organizations grow in a revolutionary time for all businesses. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business leaders, and he also was dubbed one of five marketing innovators by TIME magazine. He regularly presents keynotes at industry conferences and speaks at well-known global organizations, such as Kellogg’s, IBM, Amazon, Google, and Facebook.

Summary

The hidden key to successful transformation in any organization lies between human intuition and data-driven insights.

Additional text

'A fantastic guide for leading and succeeding in today's world, Rishad eloquently demonstrates the exponential power in combining math and human connection and provides useful ways to do so.' --Norman de Greve, Chief Marketing Officer, CVS Health

Product details

• Authors: Rishad Tobaccowala
• Publisher: Harper Collins (US)
• Languages: English
• Product format: Hardback
• Released: 28.01.2020
• EAN: 9781400210541
• ISBN: 978-1-4002-1054-1
• No. of pages: 256
• Dimensions: 161 mm x 236 mm x 25 mm
• Weight: 407 g
• Subjects: Non-fiction book > Politics, society, business > Business: general, reference works; Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Workplace Culture, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Organizational Development