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D. Beirman, David Beirman, R. Buckley

Restoring Tourism Destinations in Crisis - A Strategic Marketin Approach

English · Paperback

Description

This text, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyses the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.

Product details

Authors	D. Beirman, David Beirman
Assisted by	R. Buckley (Editor)
Publisher	CAB INTERNATIONAL

Languages	English
Product format	Paperback
Released	01.07.2003

EAN	9780851997292
ISBN	978-0-85199-729-2
Dimensions	141 mm x 208 mm x 22 mm
Series	Cabi
Subject	Social sciences, law, business > Business

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