Fr. 60.50

Narrative Economics - How Stories Go Viral and Drive Major Economic Events

English · Hardback

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Zusatztext "The subject deserved a treatise by a brilliant author, and Robert Shiller delivered. Economic science would benefit immensely if the ideas from this book were to go viral themselves." ---Josip Lucev, International Studies Informationen zum Autor Robert J. Shiller Klappentext In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize-winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior--what he calls "narrative economics"--has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events. The stories people tell--about economic confidence or panic, housing booms, the American dream, or Bitcoin--affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date.By explaining how popular stories go viral and contribute to major economic events such as booms and crashes, Robert Shiller, in Narrative Economics , introduces a new way of thinking about, and guiding, economic change. Zusammenfassung *One of the Financial Times ' Best Books of 2019: Economics*

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