Purchasing Power - Women and the Rise of Canadian Consumer Culture

Why do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and citizenship.

List of contents

List of Illustrations
Acknowledgments
Introduction: Consumer Culture in Historical Perspective
1. Temperance and the Rise of Sober Consumer Culture
2. Shopping for Victory: Consumer Citizenship in Wartime
3. Home Economics and the Training of the Consumer Citizenry
4. Rural Consumer Citizens: Consumption in the Countryside
5. For Whom Do We Dress? Feminism and Fashion
6. Challenging Capitalism? The Limits of Collective Buying
Conclusion: Empowerment and Exclusion: Consumption in Canadian History
Notes
Bibliography
Index

About the author

Donica Belisle is an associate professor in the Department of History at the University of Regina.

Summary

Why do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and citizenship.

Product details

• Authors: Donica Belisle
• Publisher: University of Toronto Press
• Languages: English
• Product format: Hardback
• Released: 30.11.2019
• EAN: 9781442631137
• ISBN: 978-1-4426-3113-7
• No. of pages: 304
• Series: Studies in Gender and History
• Subjects: Non-fiction book > History > Miscellaneous; Social sciences, law, business > Sociology > Sociological theories; Kanada, Amerikanische Geschichte, SOCIAL SCIENCE / Gender Studies, History - General History, HISTORY / Canada / General, HISTORY / Women