Purchasing Power - Women and the Rise of Canadian Consumer Culture

Why do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and citizenship.

List of contents

List of Illustrations
Acknowledgments
Introduction: Consumer Culture in Historical Perspective
1. Temperance and the Rise of Sober Consumer Culture
2. Shopping for Victory: Consumer Citizenship in Wartime
3. Home Economics and the Training of the Consumer Citizenry
4. Rural Consumer Citizens: Consumption in the Countryside
5. For Whom Do We Dress? Feminism and Fashion
6. Challenging Capitalism? The Limits of Collective Buying
Conclusion: Empowerment and Exclusion: Consumption in Canadian History
Notes
Bibliography
Index

About the author

By Donica Belisle

Summary

Why do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and citizenship.

Product details

• Authors: Donica Belisle
• Publisher: University of Toronto Press
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2019
• EAN: 9781442629110
• ISBN: 978-1-4426-2911-0
• No. of pages: 304
• Series: Studies in Gender and History
• Subjects: Non-fiction book > History > Miscellaneous; Social sciences, law, business > Sociology > Sociological theories