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Informationen zum Autor Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona. After a bachelor degree in Communication Design at the School of Fine Arts of the University of Porto, she moved to the Barcelona (Spain) to enrol in a Master Degree at prestigious ELISAVA design school under the same topic. Her final project has been awarded the Silver Category at the 3rd ELISAVA Professional Edition Awards'15. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. This wide set of influences sparked her interest around the theme of Emotional Design. Currently working as a Visual and UI Designer, she designs intuitive digital platforms for some of the most important banks and insurance companies in Spain, as well as for the European Commission. Klappentext In this book, the author tries to present the perspectives of several authors and designers on how to achieve an emotional graphic design. Although they are not absolute truths and there is no guarantee that if a designer follows those people will be emotional attached to the work, they will certainly bring them closer to that. Inhaltsverzeichnis Table of contents APPEALINGNESS: Attraction, Symmetry, Human Like, Multisensorial, Discoverability, Clarity. NARRATIVE: Universal Concerns, Storytelling. PARADOXICAL EMOTIONS: Raw, Scandal. WHO WE ARE/WHO WE WANT TO BE: Achievements, Memories, Co-creation, Humour. STANDARDS: Understanding, Surprise, New Perspectives, Statements. DESIGN IT: Expression, Make it for Real. ILLUMINATION: Stimulation, Physical Passion, Uplifting Experience.
About the author
Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona. After a bachelor degree in Communication Design at the School of Fine Arts of the University of Porto, she moved to the Barcelona (Spain) to enrol in a Master Degree at prestigious ELISAVA design school under the same topic. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. Currently working as a Visual and UI Designer, she designs intuitive digital platforms for some of the most important banks and insurance companies in Spain, as well as for the European Commission.
