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This book looks back at the starting point of engineering to show the importance of motivation in dealing with the passive-to-active consumer change, and explains how engineering can be holistic. It presents a variety of research on emotion, discussing topics such as neuroscience, philosophy and physiology. In addition to providing similar research being carried out from different perspectives in other fields, it demonstrates to readers how they can work with researchers in other fields to explore the new frontiers and their applications together.
With engineering quickly moving from product development to experience development, and the role of emotion in engineering becoming increasingly important, Emotional Engineering, Vol. 6 is a valuable resource for engineers and researchers.
List of contents
Ambience Engineering.- Action Space Modularization.- Brain Body Balance.- Multi-sensory Experience.- Cognitive Neuroscience of Aesthetics and Creativity.- The Selfish Brain: What Matters is my body, not yours.- Research for Kansei Analysis during Communications with Simplified Electroencephalographs.- External Haptic Stimuli Biases Sensory Evaluation of Odor Impression.- Development of Ontology toward Common Understanding of Human Emotions.- The Mental Stress-Performance Model in Emotional Engineering Research: A Critical Review.- Delight Design Method on Kansei for Beer Cups and Dyeing Patterns.- Inclusive Design and Emotional Engineering.- Feel of Fishing Reel.
About the author
Professor Shuichi Fukuda was the president of the International Society for Productivity Enhancement, vice president of the IEEE Reliability Society, chair of ASME Computers and Information in Engineering Division, and deputy technical group leader of Systems and Design, ASME. He is an honorary member of JSME, fellow of ASME, IEICE (Institute of Electric, Information and Communication Engineers) and ISPE, and honorary member of REAJ (Reliability Engineering Association of Japan).
Summary
Presents a holistic view of the synergies between all branches of engineering and the sphere of human emotion
Offers perspectives from neuroscience, philosophy, physiology as well as engineering itself
Builds on the earlier volumes in the “Emotional Engineering” series, to offer the most in-depth and integrated study of this subject to date
