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This volume is the first to combine textual analysis of food media texts with interviews with media production staff, reality TV contestants, celebrity chefs, and food producers and retailers across the artisan-conventional spectrum. Intensified media interest in food has seen food politics become a dominant feature of popular media-from television and social media to cookbooks and advertising. This is often thought to be driven by consumers and by new ethics of consumption, but Media and Food Industries reveals how contemporary food politics is also being shaped by political and economic imperatives within the media and food industries. It explores the behind-the-scenes production dynamics of contemporary food media to assess the roles of-and relationships between-media and food industries in shaping new concerns and meanings with respect to food.
List of contents
Chapter 1. Introduction: New Food Politics.- PART 1: CONTEXTS.- Chapter 2. Resisting 'Agribusiness Apocalypse': The Pleasures and Politics of Ethical Food.- Chapter 3. Food Television and Celebrity Chefs: Lifestyle Branding and Commodified Idyllism.- PART 2: CONNECTIONS.- Chapter 4. The 'Social Life' of Celebrity Brands: Maggie Beer's Verjuice.- Chapter 5. Media Tourism and Rural Romance: Constructing Food Television's 'Cult Geographies'.- Chapter 6. 'It Tastes Better'? Cookbooks, Happy Farmers and Affective Labour.- PART 3: APPROPRIATIONS.- Chapter 7. Media, Supermarkets and the Strategic Manufacture of Consumer Trust.- Chapter 8. Soft-Selling Supermarkets: Food Television and Integrated Advertising.- Chapter 9. Conclusion: A New Politics of Food?.
About the author
Michelle Phillipov is Senior Lecturer in Journalism, Media and Communication at the University of Tasmania, Australia.
Summary
This volume is the first to combine textual analysis of food media texts with interviews with media production staff, reality TV contestants, celebrity chefs, and food producers and retailers across the artisan-conventional spectrum. Intensified media interest in food has seen food politics become a dominant feature of popular media—from television and social media to cookbooks and advertising. This is often thought to be driven by consumers and by new ethics of consumption, but Media and Food Industries reveals how contemporary food politics is also being shaped by political and economic imperatives within the media and food industries. It explores the behind-the-scenes production dynamics of contemporary food media to assess the roles of—and relationships between—media and food industries in shaping new concerns and meanings with respect to food.
Additional text
“Phillipov’s attention to industrial forces, logics and ‘compatibilities’ is a key strength of the book, which should be read by scholars and students interested in how media and food systems understand each other. … The book as a whole is animated by an interest how the politics of food is represented, shaped, and formatted by media industries.” (Luke van Ryn, Agriculture and Human Values, Vol. 36 (3), 2019)
“Michelle Phillipov highlights in this clearly structured and impeccably argued book is that media is not just a passive player in these practices. It does not simply facilitate the dissemination and exchange of information, but actively shapes associated discourses and practices. … Phillipov’s volume makes a valuable and entertaining addition to the body of academic literature exploring ethical and alternative food movements, practices, and products from a variety of perspectives, encompassing sociology, cultural studies, geography, environmental studies, sustainability, and others.” (Paula Arcari, Media Industries, Vol. 6 (1), 2019)
Report
"Phillipov's attention to industrial forces, logics and 'compatibilities' is a key strength of the book, which should be read by scholars and students interested in how media and food systems understand each other. ... The book as a whole is animated by an interest how the politics of food is represented, shaped, and formatted by media industries." (Luke van Ryn, Agriculture and Human Values, Vol. 36 (3), 2019)
"Michelle Phillipov highlights in this clearly structured and impeccably argued book is that media is not just a passive player in these practices. It does not simply facilitate the dissemination and exchange of information, but actively shapes associated discourses and practices. ... Phillipov's volume makes a valuable and entertaining addition to the body of academic literature exploring ethical and alternative food movements, practices, and products from a variety of perspectives, encompassing sociology, cultural studies, geography, environmental studies, sustainability, and others." (Paula Arcari, Media Industries, Vol. 6 (1), 2019)
