Online Intermediaries for Co-Creation - An Explorative Study in Healthcare

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.
In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.

List of contents

Introduction.- Theoretical Framework.- Empirical Study 1: Identifying Online Innovation Intermediaries in Healthcare.- Empirical Study 2: Exploring Online Innovation Intermediaries in Healthcare.- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs.- Discussion and Conclusion.

About the author

Dr. Christoph W. Künne received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg, where he was a research associate at the Chair of Information Systems I, especially Innovation & Value Creation (Prof. Dr. Kathrin M. Möslein).

Summary

Addresses critical research gaps in patient innovation, online intermediaries and consumer co-creation
Presents a valuable market overview of online intermediaries for innovation co-creation in healthcare
Provides essential information to help managers at intermediary organizations enhance their service portfolios
Outlines the path to successful adoption for corporate innovation managers

Product details

• Authors: Christoph W Künne, Christoph W. Künne
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2018
• EAN: 9783319845739
• ISBN: 978-3-31-984573-9
• No. of pages: 224
• Dimensions: 155 mm x 13 mm x 235 mm
• Weight: 379 g
• Illustrations: XVIII, 224 p. 66 illus.
• Series: Progress in IS; Progress in IS
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Application software; Social sciences, law, business > Business > Management; Management, B, Business and Management, Health economics, Information Retrieval, health care, Health Care Management, IT in Business, Innovation/Technology Management, Information Systems Applications (incl. Internet), Information Systems Applications (incl.Internet), Research & development management, Application software, Management science, Management information systems, Industrial Management, Internet searching, Business Information Systems, Health services administration