The Tesla Way

Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies.

The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analyzing efficiency of processes on the factory floor.

List of contents

Chapter - 01: Hyper manufacturing; Chapter - 02: Cross integration; Chapter - 03: Software hybridization; Chapter - 04: Tentacular traction; Chapter - 05: Story making; Chapter - 06: Start-up leadership; Chapter - 07: Men & machine learning; Chapter - 08: The 3 concentric circles of Teslism - A systemic model; Chapter - 09: Case studies

About the author

Michael Valentin

Summary

Learn how Tesla disrupts the automotive industry with its ground-breaking organisational model and its innovative marketing, production, sales and technology strategies.

Product details

• Authors: Michael Valentin
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Released: 31.08.2019
• EAN: 9780749497033
• ISBN: 978-0-7494-9703-3
• No. of pages: 288
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; USA, BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Industries / Manufacturing, United States of America, USA, Sales & marketing, Production & quality control management, Sales and marketing, Road vehicle manufacturing industry, BUSINESS & ECONOMICS / Logistics & Supply Chain, Production and quality control management, Vehicle and transport manufacturing industries