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A seasonal cookbook that showcases two types of seasonal ingredients--produce and craft beer. Written by Jacquelyn Dodd of the popular cooking-with-beer website
The Beeroness.s.
List of contents
Introduction
Spring
Summer
Fall
Winter
Acknowledgments
Recipes by Meal Type
Index
About the author
Jacquelyn Dodd is the woman behind the award-winning website
The Beeroness. Her beer-infused recipes earned her a spot as a finalist in
Saveur's Best Food Blog Awards: Best Original Recipes in 2014; in 2015
Saveur included
The Beeroness in its list of Best Beer Blog Finalists. She has been featured on the
Today show, Lifetime Network, and
CBS News, and in publications such as
Food & Wine,
Imbibe,
Bite, and the
San Francisco Chronicle. She has written for
Parade,
1889,
Draft, and
Whisk, among others, and is the author of
The Craft Beer Cookbook and
The Craft Beer Bites Cookbook. She is based in the Pacific Northwest.
Summary
A seasonal cookbook that showcases two types of seasonal ingredients—produce and craft beer. Written by Jacquelyn Dodd of the popular cooking-with-beer website The Beeroness.
Foreword
Marketing
- Promotion to The Beeroness’s 200k+ UMV, its 16k+ mailing list, and its 49k+ social media followers
- Pre-publication consumer outreach and advance review/cookbook preview push
- Potential for cross-promotion with author’s brand partners, including Crate & Barrel, KitchenAid, Whole Foods, and Stone Brewing
- Select author events, with potential for partnership with local breweries (Seattle, Chicago, etc.)
- Social media campaign targeting readers interested in beer, seasonal cooking, and vegetable-forward eating
- Blogger/social media tour with Joy the Baker (439k Instagram followers), the Pioneer Woman (2.6m Instagram followers), Recipe Girl (81.1k Instagram followers), Damn Delicious (272k Instagram followers), Savory Simple (20.5k Instagram followers), and more
Publicity:
- National radio and television campaign, including NPR and national morning programs where the author has contacts (the Today show, Food Network, Travel Channel)
- National print and online campaign targeting beer/beverage publications, women’s magazines, men’s magazines, general interest food publications and sites, and vegetarian-interest media
- Local (Seattle) TV, radio, print, and online campaign
- Culinary podcast outreach, including to Radio Cherry Bombe, Eater Upsell, Evolutionaries, and The Splendid Table
Additional text
Praise for Jacquelyn Dodd’s previous cookbooks:
“These ale-infused recipes will definitely impress. The dishes in The Craft Beer Cookbook by Jacquelyn Dodd are sure to be big winners around the turkey day table.” —Men’s Fitness
“Jacquelyn Dodd has . . . parlayed the success of her blog into a full-fledged cookbook [The Craft Beer Cookbook] devoted to cooking with craft beer. A short primer touches on common beer styles and pairing basics, but then the text switches over to handsome sounding recipes.” —Los Angeles Magazine
“If you’re a beer lover who’s ever wished you could sustain yourself solely on the beverage, Jacquelyn Dodd’s The Craft Beer Cookbook is for you. Dodd . . . covers the basic styles of beers and includes a beer-tasting chart to help readers pair beers with various flavors.” —Paste
