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There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
List of contents
Preface
Chapter 1: Marketing & Media: The Twin Pillars of American Society
Chapter 2: Behavioral Economics (How we are "Nudged" While Making our Choices)
Chapter 3: Coolness: The Super Nudge
Chapter 4: Consumer Demographics (Seeking Media Lit's Holy GRAIL)
Chapter 5: Journey to the Centrics of the Earth
Chapter 6: Teens, the Strangers in our Strange Land
Chapter 7: Media Literacy, Relativity, and the art of Persuasion
Chapter 8: Advanced Media Literacy Issues (Where there be dragons, and worse, possible angry parent phone calls!)
Chapter 9: Telling the Truth
Glossary
About the Author
Index
About the author
Jim Wasserman is a former business litigation attorney and, for over twenty years, media literacy, economics, and Humanities teacher. He has written extensively on education generally and media literacy specifically, including a three-book series on how to introduce media literacy to elementary, middle, and high school students.
Summary
There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
Additional text
Wasserman’s guide is an indispensable tool for modern high schools. Students today are ever more bombarded by the influence of media as a form of truth. Yet educators have precious little resources to address this problem. Every department of your school would benefit from these resources. Each chapter begins with an approachable hook, lucidly outlines the scholarship, and then details classroom-ready strategies. Wasserman’s gift is a combination of the scholars understanding of media literacy with the classroom teacher’s humor, approachability, and practical application. I could easily see a stand-alone course or robust, individual lesson plans for our History or English departments. Your students will benefit from this resource and have fun learning about this exciting and relevant topic.
