Read more
Ten years ago, W. Chan Kim and Renée Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. This book brings together three of their classic Harvard Business Review articles that address the challenges that prevent companies from creating and capturing lasting value.In "Blue Ocean Strategy," Kim and Mauborgne introduce the idea of blue oceans, previously unknown market spaces where demand is created rather than fought over, and the opportunities for growth are profitable and rapid.In "Blue Ocean Leadership," the authors address how to close the gulf between the potential and the realized talent and energy of employees. They outline an approach to uncovering which leadership acts and activities will inspire employees, and a process for getting managers to start doing them.In "Red Ocean Traps," Kim and Mauborgne show how managers' mental models--ingrained assumptions about the way the world works--undermine attempts to discover blue oceans. They provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to spaces with ample potential.
About the author
W. Chan Kim and
Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the
New York Times and #1
Wall Street Journal bestseller,
BLUE OCEAN SHIFT and the international bestseller
BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written.
Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 49 languages, and is a bestseller across five continents. Chan Kim and Renee Mauborgne rank in the top 5 management gurus in the world in the Thinkers50 list, a title they have held for ten straight years, and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book,
BLUE OCEAN SHIFT, see blueoceanstrategy.com.
Summary
In Blue Ocean Strategy, Red Ocean Traps In Blue Ocean Leadership
